We have exhibited at HRC for the past 20 plus years. HRC gives us the opportunity to present our products to national accounts, consultants, distributors and end-users alike. Though there are numerous exhibitions across the UK to choose from, HRC really is the shop window for our industry.

Prepsheets highly recommends HRC to fellow startups considering venturing into the UK market. The quality of leads we encountered at the event showed genuine interest in adopting technology solutions for their hospitality businesses.

HRC 2024 was just a great show for us. It was obviously well marketed given the attendance rate and having all the other shows on at the same time is a real bonus as we had buyers filter through from there.

For us, we are still looking to grow Liebherr’s exposure, especially within the dealer network. I found that nearly every national catering equipment dealer was represented at HRC 2024 and as such had no hesitation in returning for 2025.

We’ve been part of HRC for quite some time now. The reason why we rebook every year is that we still believe that if you want to be part of the UK hospitality sector and really understand it, you need to be represented at HRC. For us it is THE annual event to be at for hospitality in the UK.

HRC is a staple event for us every year. Over the years, our favourite takes from the show have been building and learning about new connections in the hospitality industry and meeting new, upcoming chefs.