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This is where brands show up to shape what’s next. It’s where your innovations are seen by the industry’s most influential buyers, delivering more visibility, more value, and more impact than ever before.
25,000+
Verified Trade Visitors
75%
Have Direct Purchasing Power
8
Event Sections
3
Days Of Face-To-Face Networking
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Plate up your products to 25k buyers craving innovation
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Increase your distribution throughout the UK and beyond
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Start conversations & grow your pipeline. Collaborations start over coffee, not cold calls
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Meet with chefs, contract caterers, distributors, wholesalers, foodservice and other hospitality professionals
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Stand out from the crowd - this is your chance to be seen, remembered, and talked about
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Benefit from sector-wide marketing to a database of 60k+
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Tap into HRC’s 90-year heritage of delivering business-essential events
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Align your business with the trends redefining the hospitality space
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We have exhibited at HRC for the past 20 plus years. HRC gives us the opportunity to present our products to national accounts, consultants, distributors and end-users alike. Though there are numerous exhibitions across the UK to choose from, HRC really is the shop window for our industry.
Malcolm Harling, Sales & Marketing Director
Williams Refrigeration
Prepsheets highly recommends HRC to fellow startups considering venturing into the UK market. The quality of leads we encountered at the event showed genuine interest in adopting technology solutions for their hospitality businesses.
Tara Beattie, Co Founder
Prepsheets
HRC 2024 was just a great show for us. It was obviously well marketed given the attendance rate and having all the other shows on at the same time is a real bonus as we had buyers filter through from there.
Nimisha Raja MBE, Founder
Nim's Garnishes and Ingredients
For us, we are still looking to grow Liebherr’s exposure, especially within the dealer network. I found that nearly every national catering equipment dealer was represented at HRC 2024 and as such had no hesitation in returning for 2025.
Will Crighton, National Account Manager
Liebherr-Great Britain Ltd
We’ve been part of HRC for quite some time now. The reason why we rebook every year is that we still believe that if you want to be part of the UK hospitality sector and really understand it, you need to be represented at HRC. For us it is THE annual event to be at for hospitality in the UK.
Dave Lee, CEO
Planday
HRC is a staple event for us every year. Over the years, our favourite takes from the show have been building and learning about new connections in the hospitality industry and meeting new, upcoming chefs.
Grace Cruickshank
Adande
Exhibitor Frequently Asked Questions
Looking to grow your business in the UK hospitality industry? Discover why HRC is a leading trade show for suppliers looking to connect with hospitality buyers, generate new business leads and increase brand visibility.
From professional kitchen equipment and foodservice products to drinks, furniture and business services, HRC connects exhibitors with the people who influence purchasing decisions across the hospitality sector.
HRC (Hotel, Restaurant & Catering) is one of the UK's leading trade shows for businesses looking to sell products and services into the hospitality and foodservice industries. With over 90 years of heritage, HRC brings together 25,000+ verified trade visitors, including chefs, hoteliers, restaurateurs, contract caterers, wholesalers, distributors and procurement professionals.
Taking place at Excel London from 5–7 April 2027, HRC offers exhibitors direct access to hospitality buyers, with 75% of visitors holding direct purchasing power. Its combination of specialist exhibition sections, high-quality buyers and co-located industry events makes it a strong choice for suppliers looking to grow their presence in the UK hospitality market.
Unlike events focused on a single hospitality category, HRC connects exhibitors with buyers across multiple sectors, including hotels, restaurants, contract catering, foodservice, commercial kitchens and hospitality operations.
As part of Food, Drink & Hospitality Week, HRC also benefits from six other co-located events, creating opportunities to connect with buyers from adjacent markets.
For exhibitors, this means the opportunity to meet multiple customer groups, showcase products to relevant decision-makers and explore new routes to market, all within three days.
Yes. HRC is designed to help exhibitors generate qualified leads and build lasting commercial relationships with hospitality buyers.
With 25,000+ verified trade visitors and 75% holding direct purchasing power, HRC provides opportunities to meet potential customers face-to-face, demonstrate products, discuss commercial requirements and develop new business partnerships.
Unlike digital-only marketing, exhibiting at HRC allows suppliers to put their products directly in front of buyers, helping turn initial conversations into potential sales, listings and distribution opportunities.
HRC attracts a diverse audience of UK and international hospitality professionals, including hotel owners and operators, restaurant groups, executive chefs, food and beverage directors, contract caterers, procurement teams, catering equipment dealers, kitchen consultants, distributors and wholesalers.
Buyers and representatives from major hospitality businesses, including Hilton, Marriott, Compass Group, Greene King, PizzaExpress and Mitchells & Butlers, have featured among HRC's visitor audience.
This breadth makes HRC particularly valuable for suppliers looking to connect with both independent operators and larger hospitality groups.
Yes. HRC is a valuable platform for food and drink manufacturers, producers and suppliers looking to reach professional buyers in the UK hospitality and foodservice sectors.
Whether you supply premium ingredients, bakery products, desserts, meat, seafood, coffee, tea, spirits or other beverages, HRC provides opportunities to showcase products to chefs, foodservice buyers, wholesalers and hospitality operators.
For brands looking to move into foodservice, secure new menu listings or expand distribution, HRC offers direct access to buyers who can help bring products into hotels, restaurants, cafés, catering businesses and other hospitality venues.
HRC is an established UK trade event for manufacturers and suppliers of professional catering and commercial kitchen equipment.
Its dedicated Equipment section connects exhibitors with catering equipment dealers, distributors, kitchen designers, consultants, chefs, operators and procurement professionals looking for solutions to build, upgrade and optimise commercial kitchens.
From refrigeration and warewashing to cooking, preparation and light equipment, HRC provides a platform to demonstrate products, strengthen dealer relationships and reach new customers.
Yes. HRC attracts distributors, wholesalers, dealers and procurement professionals from across the UK hospitality and foodservice supply chain.
Exhibiting provides an opportunity to introduce your products to potential distribution partners, strengthen existing trade relationships and explore opportunities to expand your reach across the UK and international markets.
For manufacturers and emerging brands, these connections can be particularly valuable when entering new categories or developing routes to market.
Yes. HRC welcomes established industry suppliers alongside emerging brands, startups and businesses looking to enter the UK hospitality sector.
Exhibiting can help newer businesses build brand awareness, gather feedback from professional buyers, demonstrate their products and make connections with potential stockists, distributors and hospitality operators.
With buyers from multiple hospitality sectors attending, HRC provides an opportunity to test market interest and build relationships that support long-term growth.
With over 90 years of heritage, HRC (Hotel, Restaurant & Catering) is the UK's most established hospitality trade show, connecting suppliers with the people shaping the future of the industry.
HRC is specifically focused on the needs of hospitality and foodservice businesses, bringing together products and solutions used across commercial kitchens, hotels, restaurants, catering operations and hospitality venues.
While some food and drink trade shows focus primarily on retail buyers or consumer products, HRC connects suppliers with hospitality professionals sourcing products for use within their businesses.
Its position within Food, Drink & Hospitality Week also creates opportunities for exhibitors to reach buyers across the wider food and drink supply chain, combining a targeted hospitality audience with the benefits of a larger industry event.
HRC is part of Food, Drink & Hospitality Week, a major UK gathering of food, drink and hospitality professionals at Excel London.
Alongside HRC, the event brings together IFE, IFE Manufacturing, The Pub Show, Hospitality Tech360, Speciality & Fine Food Fair and International Salon Culinaire.
This co-location gives exhibitors the opportunity to reach a wider range of industry professionals, discover potential partnerships and connect with buyers from complementary sectors, while retaining HRC's specialist focus on hospitality and foodservice.
Exhibitors can maximise their return on investment by setting clear objectives, promoting their participation before the event, arranging meetings with prospective buyers and creating engaging product demonstrations.
HRC also offers sponsorship and promotional opportunities to help businesses increase their visibility before and during the show.
With three days of face-to-face networking and access to thousands of verified trade visitors, exhibitors can use HRC to generate leads, strengthen customer relationships, launch products and build their sales pipeline.
HRC 2027 takes place from 5–7 April 2027 at Excel London, as part of Food, Drink & Hospitality Week.
Businesses supplying food, drink, professional kitchen equipment, furniture, tableware, interiors and hospitality services can enquire about exhibiting.
To explore available stand space, sponsorship opportunities and exhibition packages, visit the HRC Enquire to Exhibit page or contact the HRC sales team.
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