Zoë, has spent twenty plus years working in the hospitality industry, starting in ops before moving into marketing for Peach Pubs and then ETM Group. For the past decade, Zoë has been specialising in hospitality focused CRM & data strategy. She is now Head of Commercial for Wireless Social & Acteol, part of Access Hospitality under The Access Group – a leading provider of fully connected, hospitality-focused software solutions, designed to empower operators and deliver exceptional guest experiences.