Yogesh drives the hotel’s marketing, digital and commercial insights strategies with a focus on data-driven guest experiences. Leveraging AI and advanced CRM tools, he enhances guest targeting and personalisation, unifying revenue, sales and marketing efforts. His diverse background spans hospitality operations, blue-chip marketing and agency roles, including with luxury club Home House and hotel operator Safestay PLC. Known for activating guest data to connect and elevate the guest journey, Yogesh’s leadership has brought a transformative, insight-driven approach to The Athenaeum’s commercial strategy.