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Richard Patterson
On-Trade Sales Manager
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Fever-Tree
Richard has worked in hospitality for 20 years, working his way from bar back to managing bars on the Isle of Man, Manchester and London. He’s been at Fever-Tree for the last 7 years, looking after London & SE on-trade, and more recently specifically focusing on training and advocacy.
Sessions
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Less waste, more taste: Building cocktail menus that increase excitement and revenue!01-Apr-2026HRC and Pub - Future of Drinks Stage
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