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Rebecca Farrer
Director of Digital & Loyalty,
wagamama
Rebecca Farrer is an experienced Director of Digital and Loyalty with over 25 years of expertise in marketing and digital transformation across high-profile leisure and hospitality brands. In her current role at wagamama, Rebecca has led the development and launch of the brand's first-ever loyalty programme, driving customer engagement and retention. She has previously worked for SSP, PizzaExpress, Alton Towers, McDonald's and Britvic, consistently delivering impactful marketing strategies and driving brand growth through her career.
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