Joel is the Founder & CTO of Openr, the data orchestration platform for the hospitality sector. Openr eliminates the complexity of product, menu, and pricing management by allowing operators to centralise their data once and seamlessly publish it across all platforms. By optimising product, menu and pricing strategies while automating workflows across hostech systems, Openr empowers businesses to drive growth and efficiency. Prior to founding Openr, Joel was Digital & Technology Director at the Azzurri Group.