Harry Fielder is the current Chair of the Hotel Marketing Association (HMA) and the CEO of, hotel marketing agency, Umi. Harry is a marketer and developer in equal measure, and works closely with hotel and travel businesses to excel online and maximise their digital capabilities. Alongside his primary roles, Harry consults hotel boards to guide a holistic tech strategy; and operates as a technical sounding board for strategic planning. As a serial experimenter, Harry frequently develops and pilots new tools via Umi Labs and fosters an entrepreneurial ethos in the businesses he works with.