David joined Cerve as Chief Commercial officer back in 2021 and for the next couple of years worked as a consultant with Dan to set up the UK Commercial operation. In the Summer of 2023 David switched to a full time role with Cerve and based in London, leads all commercial, sales and marketing activity within Cerve

David has a background in leading businesses at Barclays, Sky TV and Dyson but in recent years, has worked with SaaS disruptors in FinTech, AI Food Waste reduction, MedTech, Food Safety and Electric Vehicle smart charging.