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Callum McPherson
CEO
,
Obvlo
Callum is the CEO and Founder of Obvlo, a technology company powering destination content at scale for hotel and travel brands.
Obvlo's AI platform applies brand tone of voice, localisation and content strategies to build search and AI optimised guides, itineraries, and topic pages that target the informational searches travellers make early in their planning journey.
Sessions
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How to market to algorithms: Generative engine optimisation in action01-Apr-2026HT360 Hospitality Leaders Forum
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