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Adam Wing
Head of Trade Marketing
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Seafood Scotland
Adam Wing is a prominent figure in the Scottish food industry, currently serving as the Head of Trade Marketing (UK, Middle East, and Asia) for Seafood Scotland. In this role, he acts as a global ambassador for the sector, representing the interests of the Scottish industry and introducing international markets to the country's premium fish and shellfish. In 2025, he spearheaded a partnership with the Michelin Guide for the Great Britain & Ireland launch in Glasgow, highlighting that 80% of Michelin-starred restaurants in the UK feature Scottish seafood.
Beyond Seafood Scotland, Adam is the Chairman of Bocuse d'Or Team UK, supporting British talent in the world's most prestigious culinary competition
Sessions
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What's next for Scottish seafood?31-Mar-2026HRC - Chef HQ in partnership with Chef Publishing
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