RAVE Coffee is bringing a wave of new product launches to the HRC, led by the debut of its first Ready to Drink Iced Coffee range and the launch of the Tusk African Blend, created in partnership with conservation charity Tusk.

Unlike many Ready to Drink coffees on the market, RAVE’s iced coffee uses the same speciality-grade beans that have established the roastery as one of the UK’s best-loved names. Sustainably sourced from some of the world’s most respected growing regions, the coffee is roasted at RAVE’s Cirencester HQ, cold brewed for 18 hours, mixed with milk and then canned.

The range launches with two variants: the RAVE Iced Latte with Signature Blend Nº 1, offering a creamy, well-balanced sweetness with subtle caramel notes and a nutty finish, and the sweeter RAVE Iced Caramel Latte, with smooth butterscotch and caramel flavours throughout. RAVE Iced Coffee is available at ravecoffee.co.uk, priced at £8.95 for a four-pack of 250ml cans.

Alongside this, RAVE has introduced the Tusk African Blend, a medium-dark roast with tasting notes of cherry, honeycomb and cocoa. Developed with representatives from Tusk, the blend showcases the diversity of African coffee while supporting locally run conservation programmes focused on habitat protection, human-wildlife coexistence and environmental education.

“We’re really excited to get this new blend out there – it’s a fantastic representation just how good these smallholders can be, so feels like a perfect vehicle to help raise funds for Tusk’s conservation efforts in Africa,” said Rob Hodge, co-founder of RAVE Coffee.

Nick Bubb, CEO of Tusk, added: “The funds raised will make a tangible difference to our ongoing work to protect Africa’s wildlife and uplift communities.”

Both launches reflect RAVE’s wider commitment to ethical sourcing and sustainability. The roastery works with 52 farms across 19 growing regions and donates 1% of all sales to environmental causes through its 1% for the Planet commitment, contributing over £45,000 in 2024 alone.

Visitors can meet the team and explore the full RAVE range at stand S781.