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14 Mar 2024

Panesco to present top innovations at HRC 2024

Panesco to present top innovations at HRC 2024

Panesco has announced it will be displaying a wide range of its top class product launches at this year’s HRC exhibition (Stand H545), the UK’s largest and event for the hospitality and foodservice industry – taking place on 20-22 March at London’s ExCel. 

Visitors to the exhibition will be given the opportunity to sample a wide selection of Panesco’s latest sensational sweet treats, along with its delicious new Wood Fired Loaves. The team will be on hand to discuss the new products, as well as how they can add real value to any foodservice operation.  

On display will be Panesco’s brand-new croissant cups; the Croissant Cup Chocolate Hazelnut and the Croissant Cup Speculoo – both oozing indulgence and luxuriousness, as well as its latest Danish Swirls range – each packed with zest and flavour. Panesco’s two new heavenly cakes – The Iced Carrot Cake with Walnuts and Strawberry Red Velvet – will also be on show, offering pure deliciousness and decadence. 

Those in the market for healthier alternatives can sample Panesco’s brand-new Oatmeal Sponge Cakes – each packed with fibre and goodness, along with its plant-based Oatmeal Cookie Raisins – the perfect vegan snack item for anyone operating within grab & go.

Panesco will also be exhibiting its four new artisanal Wood Fired Loaves – each smoked to perfection through its unique gentle baking process. Hand twisted and made with only the best authentic ingredients, these breads are extremely versatile and flexible.

Kevin Hughes, General Manager UK&I for family owned La Lorraine Bakery Group, said: “Consumers want quality products that look great, smell great and taste great, too. As one of the market leaders in frozen bake-off products in Europe and the UK and Ireland, we believe in baking the best loved products and making it accessible to everyone. All of our sweet treats and Wood Fired Loaves do just that, and much more. Offering a combination of premium quality, taste and convenience, all of our new products can add variation and great value to any food and drink offering.”

“We are very excited to be showcasing so many of our wonderful new products at such a major industry event and we look forward to meeting and connecting with new and existing customers to discuss our innovations as well as how we can help bring inspiration to catering kitchens across the industry.”

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The Caterer