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Fred Sirieix to front new Channel 4 series aimed at helping struggling hospitality businesses
Maître d’ and television presenter Fred Sirieix will feature in a new four-part Channel 4 series focused on helping struggling hospitality businesses across the UK. With decades of experience in hotels and restaurants, Fred will work with venues that have faced significant challenges, from cafés and guesthouses with poor reviews to once-popular establishments seeking to recover their reputation and profitability.
Each episode will follow the process as Fred and his team of hospitality specialists assess and support participating businesses. The team includes a business strategist, a food and beverage expert, an interior designer, and a chef, each contributing their expertise to identify practical solutions and implement change.
Fred Sirieix said: “Times are super tough in the hospitality business. If you are running a hotel, B&B, country house, guesthouse, bar/restaurant or even a glamping site that needs a reboot, then I want to hear from you! With my crack team of experts, we will help inject new life and more importantly revenue into your business. There will be tough conversations and decisions to make but with some hard work we can help to turn your business around.”
Jannine Waddell, Managing Director at Waddell Media Ltd, said: “This is a wonderful opportunity for hospitality owners to work with Fred Sirieix to explore new approaches, ensure great guest experiences and create revenue streams.”
Clemency Green, Senior Commissioning Editor, Channel 4, commented: “Fred brings a genuine passion for hospitality and a clear understanding of what it takes to turn things around. This series will shine a light on real challenges faced by businesses across the UK, and do so with care, insight, and optimism – I am sure Fred, and the team will pull off some spectacular turnarounds!”
Fred’s Hotel Fixers (working title) was commissioned by Senior Commissioning Editor Clemency Green with Jo Street, Director of Commissioning, Nations & Regions for Channel 4, with support from Northern Ireland Screen. The series was developed by Development Executive Sophie Wurzer-Williams and is being produced by Belfast-based independent production company Waddell Media.
Owners of hospitality venues interested in taking part can apply here.