FEA expands presence at HRC 2027 with enhanced Member Spotlight Zone

HRC, part of Food, Drink & Hospitality Week, is strengthening its partnership with the Foodservice Equipment Association (FEA) for 2027 with an enhanced FEA Member Spotlight Zone .

Taking place on 5-7 April 2027 at Excel London, HRC will once again bring together hospitality and foodservice operators with leading suppliers across food and drink, professional kitchen equipment, hospitality technology, design and more.

Following a successful pilot at HRC 2026, the FEA Member Spotlight Zone will return with an enhanced stand package designed to provide FEA members with a simplified route to exhibit at the show. Members will be able to exhibit in 4sqm, 8sqm or 12sqm stands, with prices starting at just £2,995 and benefiting from a package that will include a pre-built stand and joint marketing activity from HRC and the FEA.

John Cunningham, CEO of the FEA, says: “FEA is pleased to be bringing the FEA Member Spotlight Zone back for 2027! HRC is the most important UK foodservice equipment show of the year and we are delighted to bring a cost-effective way to Members to exhibit there. The Zone was hugely popular when it was introduced as a pilot initiative this year and instantly attracted a host of big-name suppliers.

“When it returns for 2027 it promises to be much bigger, with more FEA Members, and deliver an even better value package to exhibit at the UK’s premier foodservice equipment trade show. We are thrilled to be partnering with the team at HRC to make this happen.”

Jo Farish, Event Manager for HRC, comments: “The FEA plays an important role in representing and connecting the UK’s foodservice equipment community, and we are delighted to be building on our partnership for HRC 2027.

“The Member Spotlight Zone proved there is a real appetite for an accessible, fully supported route into the show, and bringing it back next year will make it easier for operators to discover new products and suppliers while creating meaningful commercial opportunities for FEA members.”

The partnership will extend beyond the show floor, with HRC and the FEA working together to strengthen engagement with senior buyers and multi-site operators, develop targeted networking opportunities and ensure the equipment community is strongly represented within the show’s content and wider industry activity.

Suppliers interested in exhibiting in the FEA Member Spotlight Zone at HRC 2027 should contact Rob Gibson at the FEA to discuss the options, e: rob.gibson@fea.org.uk, t: 07398 885224.