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The Impact Of Rising Prices On Global Consumers In 2024
In this presentation, FMCG Gurus will detail how the cost of living crisis continues to influence consumer behaviours and attitudes at a global scale. Their consumer insights will reveal perceptions of price sensitivity, price comparison, and value, and how this affects purchasing habits and consumption patterns. They will also expose how consumers can maintain and grow retailer and brand loyalty, by developing strategies that align with evolving need states.