Hustle Bars.

Stand: N652
Hustle is a performance nutrition brand focused on creating functional, high quality snacks for active people. Built within the fitness community, the brand was created to deliver a protein bar that supports real performance while still prioritising taste and ingredient quality.

 

Hustle’s flagship product is the Hustle Creatine Protein Bar, a convenient snack designed to support both recovery and strength. Each bar contains 18g of protein to help support muscle repair and satiety, alongside 5g of creatine monohydrate, one of the most researched supplements for improving strength, power, and training performance. By combining protein and creatine into a single bar, Hustle offers a simple way for consumers to support their training without needing multiple supplements.

A key point of difference in the Hustle bar is its ingredient philosophy. Many protein bars rely on sugar alcohols (polyols) to reduce sugar, but these can often cause digestive discomfort. Hustle deliberately avoids the use of polyols, instead focusing on a formulation that balances taste, performance, and digestive friendliness, recognising the growing importance of gut health for modern consumers.

Hustle bars are designed to fit easily into everyday routines. They can be used as a post workout snack, a convenient protein source during the day, or a functional option for people looking to increase their protein intake without relying on shakes.

The brand has grown organically through strong relationships within the fitness industry, particularly with independent gyms and vending machine operators, where the bars have demonstrated strong rates of sale in environments where convenience and performance matter most.

Address

C73 Shelton boulevard
Stoke on Trent
Staffordshire
ST1 5GQ
United Kingdom
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