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22 Jan 2026
Introducing SIMPLY Twist
Operational Wins: Fast, Cost-Effective, and Easy to Upsell
From an operational point, SIMPLY Twist offers a fast and cost-effective way to elevate a drinks menu. Twist lets venues reimagine drinks with a simple way to stand out with no new equipment and no complicated preparation. Twist turns everyday drinks into custom experiences without slowing you down.
Why Twists Work for Your Business
- No more than 6p per serving
- Works with existing and seasonal SKUs to create new drinks with minimal calorie impact
- Drives upsell and increases perceived value per drink
- Flavour innovation in a bottle
- Versatile applications – perfect for coffee, frappes, matcha, hot chocolate, milkshakes, and more
- Inspires creativity for seasonal specials and limited editions
Rolling Out Twist: Training, Marketing & Cross-Selling Made Simple
Twist Syrup - Chilli. Toasted, Cookie & Salted. The Twist range allows for quick transitions between flavour profiles like switching from a caramel hot chocolate to a chilli caramel hot chocolate with just a single 4ml pump. This not only simplifies training for staff and becomes a driver of revenue but also initiates creative opportunities for marketing campaigns.
Meet the Flavours
Simply Twist Chilli
Sweet and spicy (swicy) is one of the fastest-growing flavour trends across snacks, desserts, and beverages and with 48% of global consumers say they’re interested in sweet–spicy combinations (Innova, 2024), SIMPLY Twist Chilli adds a spicy kick to drinks like smoothies and coolers, offering a bold twist that feels familiar yet fresh. With 74% of consumers actively seeking exotic taste experiences (Botrista, 2025), it’s the perfect addition to your menu all year-round.
Simply Twist Cookie
Cookie-inspired drinks tap into the emotional side of flavour, bringing comfort, nostalgia, and indulgence to every sip. In fact, 74% of UK consumers enjoy flavours that evoke childhood memories (Mintel, 2024). With dessert-inspired syrups among the top three global growth drivers in flavour innovation (Innova, 2024), Simply Twist Cookie is perfect for all seasonal menus including frappes, lattes, and more.
Simply Twist Salted
Salted flavours have become a staple in beverage menus, led by the success of salted caramel – a Top 5 flavour Limited Time Offer in UK cafés (Allegra Project Café, 2025). With 62% of global consumers enjoying sweet-salty combinations (Innova, 2024), this profile offers a balanced, premium twist to indulgent drinks.
Simply Twist Toasted
Toasted flavours are growing across bakery, chocolate, and beverage menus, driven by a desire for richness and craftsmanship. In fact, 71% of consumers associate roasted/toasted notes with quality (Mintel, 2024) making this an ideal layer to add depth and complexity that elevates everyday drinks. Simply Twist Toasted adds a roasted and toasted note to matcha, hot chocolate, and more.
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