Raise Your Glass: Key Drink Trends for 2025
What and how Brits are drinking is evolving. From cutting-edge cocktails to the latest in no- and low-alcohol innovation, consumer preferences are shifting, sustainability is reshaping production, and technology is influencing how we serve and experience beverages. This expert panel will dive into the key drink trends set to define 2025, exploring everything from premiumisation and functional ingredients to the rise of experiential drinking. Whether you’re in bars, restaurants, or hospitality venues, join us for data on the latest drink trends and to discuss how venues can stay one step ahead of customer demand.