17 - 19 March 2025
Excel London

HRC 2025 Programme

Raise Your Glass: Key Drink Trends for 2025

18 Mar 2025
Vision Stage
Restaurateurs , Hoteliers , Pub & Bar Manager , Hospitality

What and how Brits are drinking is evolving. From cutting-edge cocktails to the latest in no- and low-alcohol innovation, consumer preferences are shifting, sustainability is reshaping production, and technology is influencing how we serve and experience beverages. This expert panel will dive into the key drink trends set to define 2025, exploring everything from premiumisation and functional ingredients to the rise of experiential drinking. Whether you’re in bars, restaurants, or hospitality venues, join us for data on the latest drink trends and to discuss how venues can stay one step ahead of customer demand.

Moderator
Louise Jooste
Louise Jooste, Account Director - KAM
Panelist
Edward Fryer
Edward Fryer, Drinks Marketing Manager - Fuller, Smith & Turner
Emma Sharpe
Emma Sharpe, Drinks Category Manager - Spirits & Mixed Drinks - Mitchells & Butlers PLC
Karl Chessell
Karl Chessell, Director of Hospitality Operators & Food - CGA
Paddy Gardiner
Paddy Gardiner, Brand Drinks Manager - Côte Restaurants

Key Partners

Hospitality Tech Partners

Headline Media Partner

Media Partners

Design Partners

Charity Partners

HRC 2025

Registration now open for HRC 2025!

Secure your trade pass and join us at the ultimate business event for the UK hospitality industry.