As businesses strive for efficiency, scalability, and seamless guest experiences, the decision to build a custom tech stack or integrate multiple third-party tools can be a complex one. This session will delve into the key challenges associated with each approach—such as cost, compatibility, and long-term sustainability—and provide strategies for making the right choice based on your business’s needs.

Experts will share real-world examples of hospitality brands that have successfully implemented both bespoke and add-on solutions, offering valuable lessons on how to future-proof your tech stack. Attendees will leave with a clearer understanding of how to navigate the evolving tech landscape, optimise existing tools, and ensure your systems work in harmony to deliver exceptional service and operational efficiency. Whether you're considering a custom-built solution or expanding with add-ons, this session will help you make informed decisions for the future of your hospitality business.