30 March - 01 April 2026
Excel London

HRC 2025 Programme

Frictionless Tech: Connecting Brands to Guests for Long-Term Success

19 Mar 2025
TechX Stage
Hospitality , Technology

Seamless technology is redefining how hospitality brands engage with their guests, creating smoother interactions, reducing operational friction, and enhancing customer loyalty. In an industry where convenience and personalisation are key, businesses must find ways to integrate technology without compromising the human touch.

This discussion will explore how brands can leverage connected systems to improve guest experiences, from intuitive ordering and payment solutions to data-driven personalisation. Industry leaders will share insights on the role of automation in streamlining operations, the importance of integration in reducing tech silos, and how frictionless experiences can drive long-term success. Through real-world examples, the panel will highlight the impact of technology on guest satisfaction and business growth, offering practical strategies for operators looking to future-proof their customer engagement.

Moderator
Chris Fletcher
Chris Fletcher, Founder & CEO - Tech On Toast
Panelist
David Kirby
David Kirby, IT Innovation & Project Manager - Young's Pubs
Dominic Rosenfeld
Dominic Rosenfeld, Commercial Director - Pepper
Katie Akers
Katie Akers, Head of Operations - Market Halls