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Digging for Gold: Making the Most of Your CRM
Your customer database is one of your most valuable assets—but are you truly maximising its potential? In this session at HRC’s TechX Theatre, industry experts will explore how to unlock the full power of your CRM to drive personalised marketing, boost guest engagement, and increase revenue.
From leveraging data insights to optimise loyalty programmes and targeted promotions to integrating AI for smarter customer interactions, this discussion will provide practical strategies to turn raw data into actionable gold. Whether you’re looking to refine your current approach or build a more data-driven business, this session will equip you with the tools to harness CRM technology for long-term success.
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