Speakers

Shereen has 25 years of experience in everything hospitality, PR and construction and is a leader with a difference. She can give you a masterclass in how to lead by inspiration, she creates teams with the strength of lions, and her ‘Only Way is Essex’ upbringing taught her to add glitter and unicorns to everything. She believes that business success involves balancing operational and commercial considerations with human ones. She has a proven track-record in building, leading and managing high-performing teams that have delivered outstanding revenue performance in exceptionally tough market conditions. Her approach has helped her to turn around enterprise performance, routinely beat budgets, and create and launch a new digital business in just three weeks. She is known for agility, determination and a relentlessly positive attitude that motivates and inspires those around her. She does not back down from a challenge and her teams have made the impossible a reality. As the former UK Managing Director of LEON she led the brand through its most successful, as well as its most challenging time. Prior to this and after a stint in PR and Construction she ‘returned home’ to hospitality and joined Las Iguanas where she grew the business and supported the sale of Las Iguanas to Casual Dining Group. Shereen has just been promoted to CEO of the independent London bakery brand, buns from home. The brand that was born during the pandemic has taken the city and social feeds by storm. With ques around the block morning, noon and night, the rapidly growing brand is not only expanding its bakeries but launching into retail and cookbooks. Having started her journey in hospitality at 15 years old, she got an evening job cleaning tables at TGI Fridays. Little did she know at the time that this part time job would shape her future in the most significant way. She can still teach you the TGI Fridays trick of how to hold 6 glasses in one hand!