After he finished his degree in Management and Administration, Ruben moved to London to improve his English. What was meant to be a 6-month trip turned out to be an 11-year one (and counting) as he fell in love with the British weather. He started to work for Como in 2017 as a Sales and Partnership manager and quickly progressed within the company to become the VP of Business Development in the UK. Helping clients regarding CRM, customer data management, loyalty and customer engagement is what Ruben does best!