Richard has held MD roles at 4 different PR agencies, all of whom have had food and drink as a constant and high-profile sector thread running through them. He has been running his own communications consultancy for the past three years, helping businesses, leaders and teams tell better stories, find cut through positioning, fight fires, and shape opinions that build a long term fanbase. He has worked for some of the world’s largest F&B brands, and for feisty challengers. For front foot campaigns and back foot realities, launches and relaunches, and across multiple media channels. He also adds vital communications weight and support to boards and management teams shy of full time PR thinking to make sure that ‘reading of the room’ and a push for active engagement remains a constant for communicating with external and internal audiences alike.