Laura Willoughby MBE
Co-Founder, Club Soda, The Mindful Drinking Movement
Biog: Laura Willoughby MBE is co-founder of Club Soda, the Mindful Drinking Movement. Their aim is to help people drink more mindfully and live well. The inspiration for Club Soda comes Laura's experience of giving up drinking ten years ago. A campaigner at heart with a background in movement building and politics, she realised that one of the big sticking points was a way to support people to take a self-guided journey to change their drinking. Club Soda https://joinclubsoda.com/ has over 70,000 individual members and nearly 80 brand members who they support through research and collaborative projects. They have built a drinks guide and they run the UK's only Mindful Drinking Festival which is now in its 8th edition. This December till end of January 2022 they are opening a pop-up alcohol-free shop in London's West End. She is co-author of How to Be a Mindful Drinker published by DK books. Laura is Imbibe's No & Low ambassador and judge for the IWSC awards.