JP is the Founder / CEO of Slerp, a technology business for the hospitality sector enabling brands to sell direct to customers via digital channels. Slerp works with the likes of Ottolenghi, JKS Restaurants, Itsu, The Savoy and Eataly to name a few. JP is also the Co-Founder of Crosstown, an omni-channel bakery brand established in 2014, specialising in handmade doughnuts, cookies and ice cream. Crosstown has multiple sites throughout London and is currently expanding to new areas in the UK. In 2019 JP was named by Bumble as one of the top 50 people shaping London. He was born in Edinburgh, Scotland, grew up in Brisbane, Australia and has lived in London for the past 12 years.