James Pryor is the co-founder and Creative Director of Touch, a structural pack and product innovation agency that focuses on sustainable and future-proofed brand and business growth for some of the world's most recognized brands and businesses, including Mondelez, Kellogg’s, PepsiCo, Arla, P&G, Unilever, and Nestle.

He is responsible for overseeing the design team and the creative output of Touch, which spans from brief to implementation, including exploration, strategy, iterative concept development, prototyping, and design for manufacture.

A few of James’s achievements include development of the award-winning Carlsberg Export redesign and the creation of Häagen-Dazs Loop reusable packaging system.

James is passionate about design and its role in sustainability. He is a regular speaker at various industry events like Sustainability in Packaging Asia, Packaging Innovations, FachPack, and EPDA annual conferences. He also recently contributed a chapter to the recent European Packaging Design Agency Boost Book.

James is happiest when he’s with his wife Rachel raising their two in High Wycombe.