Three-time "CIO 100" awards honoree, the IT and Digital Director/VP has served top brands such as British Airways, Virgin Atlantic, Yotel Hotels, Red Carnation Hotels, Village Hotels, and Soho House. Recognized for excellence in IT, website design, digital marketing, and mobile apps, he's a start-up investor and NED. A Fellow of HOSPA and Council Member of HFTP, he now leads a hospitality consultancy focusing on digital transformation, business strategy, and technology stack reviews.