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Emma Thackray
Co-Founder
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Hip Pop
Emma Thackray is the co-founder of Hip Pop, one of the UK’s fastest-growing challenger soft drink brands. Hip Pop make better-for-you drinks that taste great, without sweeteners or artificial ingredients. Hip Pop uses real fruit and gut friendly functional ingredients to deliver bold flavour with real benefits.
Before founding Hip Pop, Emma led Dolly Parton’s Imagination Library in the UK, she now brings that same purpose-driven approach to disrupting the soft drinks space.
Hip Pop’s award-winning prebiotic sodas and kombuchas are stocked across the UK and Europe. For Emma, it is not just about what goes into your drink. It is about choosing better, feeling better and enjoying every sip.
Sessions
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See yourself, buy it! How the power of representation can drive sales31-Mar-2026IFE - Future Food Stage sponsored by Brambles Digital
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