Cathy has worked in food and drink research for more than 25 years. As Head of Health and Sustainable Consumption at IGD, she works collaboratively with the food industry to deliver on IGD’s ambition to make healthy and sustainable diets easy for everyone. Prior to this, she led the Nutrition Public Sector Division at Kantar Worldpanel for more than 10 years, with expertise in understanding consumer behaviour and the impact of government policy.
To find out what truly drives long-term behaviour change, IGD is joining forces with leading retailers, manufacturers and researchers at the University of Leeds, to put theory into practice with millions of people through a series of real-life behaviour change trials. Find out more here.