Shopper Insight Analyst, IGD
Bryony is an Insight Analyst at IGD where she specialises in shopper research and analysis. Her expertise covers macro trends, channel dynamics, and category research. Over the last six months, Bryony has been at the forefront of our research initiatives, delving into the shopper of the future and, more recently, redefining our approach to missions and occasions.
26-Mar-2024IFE - Future Food StageThe IGD Consumer Perspective: Missions And Occasions
26-Mar-2024IFE - Future Food StageIGD's Head To Head: The Big Picture Outlook vs The Consumer Perspective