Alex has worked within Kantar’s Worldpanel division, drinks team for two years. Alex previously worked at a point of sale merchandising agency and that is where he discovered his interest in consumer behaviour. Combining his passion for the Alcohol category and Kantar’s rich consumer data, Alex has supported the leading Spirits, Beer and Cider manufacturers in navigating the recent macro challenges and the subsequent impact on their consumers. His work has helped shape On & Off Trade strategies across the industry.