Most Impactful Social Media Campaign Shortlist
The Most Impactful Social Media Campaign Award honours a positive and successful use of social media in extraordinary circumstances. The winning campaign will have communicated a strong message and succeeded in meeting its goals, whether that be to raise awareness, launch a product or service or to drive sales
Voting is now closed. The winner will be announced in a virtual awards ceremony on Tuesday 22 September at 4pm.
Doing social good is at the heart of Brewgooder’s brand, so they decided to do their part by creating the #OneOnUs campaign. Brewgooder have been donating a proportion of their beer at cost price, and have created a platform that allows anyone to gift a 4-pack and message of support to an NHS employee who can claim it when they are ready to do so. Every £6 donation will cover the cost incurred to brew, pack and deliver to an NHS employee in the UK. It’s not much, but with beer nationally recognised as a currency of gratitude, it’s a small gesture to show appreciation to a tireless NHS worker that you don’t know and may never meet. A great way of saying, here’s one on us. As a result of this campaign, 6,536 NHS employees have received a 'one on us' gift pack so far.
Finalists: Hame by Adam Handling, B3 Designers, Bedlam Brewery, MacGregor's Bar, The Coniston Hotel Country Estate & Spa