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06 Aug 2023

Valentine & CuisinEquip invests in culinary facilities to deliver truly nationwide service

Valentine Stand: H1830
Valentine & CuisinEquip invests in culinary facilities to  deliver truly nationwide service
Valentine & CuisinEquip Northern Showroom

As one of the industry’s leading suppliers of catering equipment, the company is equally well known for its robust and reliable equipment as it is for its exceptional customer service and support. Based in the heart of Reading, the company has supplied equipment to thousands of professional kitchens through its dealer and distributor partners across the UK.

Now, in a move to further enhance the service provided to customers, the company has opened its first northern test kitchen, based in Ashton-under-Lyne, Greater Manchester. Working in collaboration with Frank Winterbottom and the team at FSW Catering Equipment and Gas Services, a service and install provider, the new development kitchen offers customers, dealers and distributors the opportunity to see the latest range of innovative equipment first-hand. Delivering greater convenience for customers in the north, the site features a fully flexible and operational development kitchen and a modern and comfortable conference and meeting room with full Wi-Fi connectivity. From here, Valentine & CuisinEquip’s experienced team can deliver equipment consultations, product demonstrations and comprehensive training on everything from Valentine fryers and Vito oil filtration to Bottene artisan pasta makers and LightFry commercial air fryers.

The investment in future-proofing the business is not just limited to those in the north, however. Valentine & CuisinEquip has also invested significantly in its Reading-based head office – a site the company has occupied for several decades. With the existing development kitchen being used more and more, the project saw the kitchen expanded by as much as 50% and a brand-new conference room added. Allowing more of the company’s market-leading equipment to be displayed and demonstrated simultaneously, the site also enables the company to cater for clients looking for private meeting space conveniently located a short drive from the M4 motorway and Reading’s mainline train station to London and the South West.

On the development work, Steve Elliott, Sales Director at Valentine & CuisinEquip comments:

“We’re proud to offer our customers some of the most respected service and support standards in our industry – having done so in the UK for the best part of 70 years. With a truly nationwide network of customers, dealers and distributors, we felt it was important to offer those in the north a more convenient and accessible location to view the latest equipment in the Valentine & CuisinEquip portfolio. Working closely with Frank and the team at FSW Catering Equipment and Gas Services, we’ve been able to do just that.

At the same time, we felt it important to invest in our head office in Reading – bringing the facilities in line with our company’s values of quality and excellence. Our new development kitchen and conference facilities do just that. Enabling our team to demonstrate the capabilities of our range, while also giving our customers the opportunity to try the equipment, using their own foods, in modern and comfortable surroundings.”

From the latest catering equipment to fully connected conference rooms complete with large screens for delivering presentations to teams virtually or in person, the investment by Valentine & CuisinEquip allows the company to deliver even greater service and support to its customers across the country.

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