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21 Feb 2024

Shanky's Whip attends IFEX 2024 in Belfast

Shanky's Whip Stand: P562
Shanky's Whip attends IFEX 2024 in Belfast
Shanky's Whip new ad campaign

Shanky’s Whip has added a new 350ml sized bottle to its Irish Whiskey Liqueur to its range – available now to independent retailers and grocery stores across Northern Ireland.  

The new format has been launched to support Shanky’s Whip’s expansion strategy and dedicated focus on the convenience sector and speciality retailers in the coming year. It is the ideal size and price point for impulse and on-the-go purchases amid the trend of at-home consumption of quality sipping drinks and cocktails. 

2024 is set to be a strong year for the brand as it continues to grow at pace. Shanky’s Whip Irish Whiskey Liqueur will be exhibiting at the upcoming IFEX show at the Belfast Titanic Exhibition Centre on 5th to 7th March, (stand J3) and is activating a heavy-weight campaign to encourage consumers to ‘Give it a Try’ in the run-up St. Patrick’s Day. Activity includes the launch of the first Shanky’s Whip TV advertising campaign this month with three catchy creatives that make the brand stand out from the crowd, as well as consumer sampling, out-of-home advertising and social media outreach. The ads go live this month on YouTube and Hulu and feature the brand’s comedic ostrich jockey, Shanky.  

It has also developed a range of branded in-store POS materials for retailers and a bespoke gift pack that include a 700ml bottle of Shanky’s Whip alongside four quality shot glasses etched with the Shanky’s Whip logo and tag line to drive the brand’s affiliation with St. Patrick’s Day. 

Tim Dunlop, Commercial Director at Shanky’s Whip, says “Shanky’s Whip encapsulates all that is synonymous with Ireland’s most popular drinks; it’s Black – as stout beer, Smooth – as Irish cream and Irish – as whiskey. We’re looking forward to engaging with retailers at the upcoming IFEX show and encourage visitors to head to our stand to learn more about Shanky’s Whip’s unique brand proposition and to ‘Give it a Try’. Our new 350ml sized bottle will be a great addition to drinks fixtures and is certain to encourage trial of the product – and we know shoppers will keep coming back for more. We’re engaging directly with consumers with our ad campaign, sampling and social media activity to really drive awareness at this key time of year.”  

Distilled in County Cavan and blended and bottled by Shanky and Shireman under bond in Ireland, Shanky’s Whip is perfectly positioned to bridge the gap between Irish whiskey and liqueur. Its versatility has been intrinsic to its success. It elevates classic cocktails, can be enjoyed as one half of the ultimate Irish duo (a shot dropped in a pint of Guinness) and is earning its place as a digestif when served neat over ice. 

Using a blend of Irish spirits and aged pot still whiskey, Shanky’s Whip uses the natural flavours of vanilla infused with caramel to create a dark and distinctive spirit that is creamy and smooth with buttery, vanilla notes and a sweet spice and butterscotch finish with long Irish whiskey notes.  

Shanky’s Whip (33%) 350ml RRP £15.00, 700ml RRP £25.00 and St. Patrick’s Day giftpack RRP £29.00 is available now via distributor, Dalcassian.  

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