30 March - 01 April 2026
Excel London

HRC 2025 Programme

How Tech is Shaping Hospitality: A Fireside Chat with Bill’s MD Tom James

17 Mar 2025
TechX Stage
Pub & Bar Manager , Restaurateurs , Hoteliers , Hospitality , Technology

Join Tom James, Managing Director of Bill’s, and Peter Martin, Executive Director of Peach, for an insightful fireside chat on how technology is transforming the hospitality industry. From AI-powered chatbots and self-service kiosks to digital ordering and personalisation, they’ll explore how restaurants can meet the evolving expectations of Gen Z diners. As digital transformation accelerates, legacy brands must adapt, leveraging social media, data, and new technologies to stay competitive in an ever-changing market.

Beyond guest-facing tech, Tom and Peter will discuss the power of data-driven decision-making in shaping menu strategies, optimising pricing, and enhancing customer engagement. With analytics offering deeper insights into consumer behaviour, restaurants can create tailored experiences that drive loyalty and revenue. Don’t miss this engaging discussion on the intersection of technology and hospitality, packed with practical insights for future-proofing your business.

Moderator
Peter Martin
Peter Martin, Founder & Executive Director - Peach 20/20
Keynote
Tom James
Tom James, Managing Director - Bill's Restaurants