Where to begin with a brand extension? Unlocking the profitability of powerful partnerships
20 Mar 2023
IFE - Trends & Innovation Platform
NPD , Retail , Hospitality
Food & drink brands and hospitality are working together like never before. Retailers and operators have seen the huge possibilities that expanding brands and collaboration can bring, but what does this look like in practice? Our experts give their top tips for success in this inspiring session.