An interactive workshop style session with an introduction from labelling, behaviour change and carbon footprinting experts covering perspectives from farm to menu. Following the discussion we'll be digging deeper as a group to discuss and explore the challenges and potential solutions for communicating sustainability, clearly, accurately and efficiently. Fundamental to this discussion will be the question: how do we ensure that consumers can trust that the food they are sold is truly sustainable, while still motivating and enabling farmers to do the right thing for their particular piece of land without extensive extra work and cost?